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Zenith - Jean-Frederic Dufour - The chemistry is nice | Sector InformationGMT - Automne-hiver 2009Interview by Brice Lechevalier
Jean-Frederic Dufour
What image did you've got of Zenith once you had been offered the job of CEO?The same I nevertheless have, indicating that of a outstanding watch producer with the uninterrupted history of 144 a long time at the rear of it, and that makes the finest self-winding chronograph movement available on the market: El Primero, the 1st and only high-frequency chronograph calibre, created in Le Locle due to the fact 1969.We have now manufactured 600,000 of them in 40 a long time and we maintenance lower than 1% per annum figures that deliver the best possible proof of its trustworthiness.What image do your buyers have with the model?Due to the fact I began on June 3rd rolex watches clearance , I've visited around 100 points of sale symbolizing Zenith in Europe, america as well as in Asia. Everybody agrees that Zenith is a model with an superb image regarding top quality and precision. Consumers interested in our replica watches are seeking reliable included value. We can supply them just that due to our expertise which has acquired ever larger reliability through the registration of above one hundred seventy patents, as well as the one,five hundred prizes we now have received.What has happened at Zenith because you took the helm on June 1st?Lots of things! Some rough activities including the activation of the redundancy prepare, and also some exciting tasks including the start of preparations for our new collections to become offered at Baselworld 2010. I would like to try and unite the complete choice of teams encompassing our forty four professions guiding me to be able to validate Zenith's area on the high-end chronograph current market during the coming several years. The chemistry is good; I come to feel comfy in my posture for the head of this model and i am lucky in with the ability to appear forward to coming to operate just about every morning. I feel I am able to truthfully say that I take to each other using the different crew associates with the Zenith ship.
El Primero caliber
What alternatives for Zenith does one understand during the recent crisis?Each and every time we undergo a disaster, the cards are re-dealt . I have go through that in Chinese the word disaster translates as "danger" and "opportunity". We will be careful, and in the similar time we are going to do every little thing inside our electric power to consolidate our leadership posture over the chronograph and mechanical watch current market.Never you're thinking that the race for grand troubles is going to operate from steam and that watchmaking connoisseurs are likely to return to more beneficial and restrained features?What's going to run away from steam is the truth of just any model being able to present you with a tourbillon or an additional complication without any reliability. Today, allthe replica watches created by Zenith are equipped with Zenith actions. We have been capable of repairing many of the replica watches we have now built, devoid of any cut-off date. We provide authentic included benefit. That's what customers are looking for currently when they commit funds in the timepiece.What sort of new products directions are you currently preparing to soak up the medium term? Will you by way of example retain ladies' replica watches during the Zenith collections?There'll of course always be a spot for women's products at Zenith. We deliver 100% in-house mechanical replica watches and there is a authentic need for this type of products currently. Regarding the gathering for a total, we've been going to give attention to Haute Horlogerie collections, Defy inside the discipline of athletics replica watches, El Primero since the chronograph "benchmark", and Elite for classic replica watches.What can model fans be expecting to discover at the future Baselworld?We are performing exceptionally tricky with a new job for our El Primero assortment. We want to revive the powerful thoughts of 1969 inside of a twenty first century product or service! We have now a particular quantity of terrific surprises in retail outlet which I search forward to unveiling six months from now.On which markets do you program to concentrate your initiatives from the coming yrs, and why?Zenith is dispersed throughout the world and no particular industry is especially favoured. You will discover having said that certain marketplaces which can be dealing with the disaster better than other individuals replica iwc 371702 watches , such as Asia. Constantin watch
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